Fonts Have Personalities?

One time I was describing fonts to a class of 9-11 year olds and mentioned that “fonts were letters with costumes.” Each font has a personality and a voice, and it’s our job as designers to bring the right combination to fonts, colors and graphics to maximize the effectiveness of our message.

I saw this video a few years back and can’t help but think that it either makes my point…or inspired it : )

(I apologize in advance for the language.)

[youtube http://www.youtube.com/watch?v=i3k5oY9AHHM&rel=0]
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