How Great Leaders Inspire Action

The Golden Circle“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” – Simon Sinek

While I don’t agree with the evolutionary perspective on the brain, I do think he has a great point about leading with WHY rather then WHAT.

In 2009, Simon Sinek released the book “Start With Why” — a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change. Simon has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers…

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