According to Wikipedia, A viral video is a video “that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email.” Sonia Simone co-founder and CMO of Copyblogger Media, has a great post, breaking down an effective video that went viral. Here is the video she reviewed. (You may want to have a hanky handy.)[youtube http://www.youtube.com/watch?v=SFr8fm_oWNc&feature=youtu.be]
Sonia notes that there are three elements that make this video effective…
1. They’re doing something remarkable
2. It grabs you emotionally
3. You know what to do next…it has a clear call to action.
If you start with great CONTENT, it’s easier to tell great STORIES. You can read the full blog post here.