Viral Video…What This One Did Right

According to Wikipedia, A viral video is a video “that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email.” Sonia Simone co-founder and CMO of Copyblogger Media, has a great post, breaking down an effective video that went viral. Here is the video she reviewed. (You may want to have a hanky handy.)


Sonia notes that there are three elements that make this video effective…

1. They’re doing something remarkable

2. It grabs you emotionally

3. You know what to do next…it has a clear call to action.

If you start with great CONTENT, it’s easier to tell great STORIES. You can read the full blog post here.


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