Clean Bathrooms As Strategic Marketing Weapon

1359064811TheImportanceofCleanBathrooms

In a recent post from Seth Godin he wrote…

The facilities at Disney World are clean. It’s not a profit center, of course. They don’t make them clean because they’re going to charge you to use them. They make them clean because if they didn’t, you’d have a reason not to come.

It turns out that just about everything we do involves cleaning the bathrooms. Creating an environment where care and trust are expressed. If you take a lot of time to ask, “how will this pay off,” you’re probably asking the wrong question. When you are trusted because you care, it’s quite likely the revenue will take care of itself. More>>

I’ve been a big believer in the powerful marketing effect of the “intangibles” …things like clean bathrooms. Thousands of families driving cross county have stopped at a McDonald’s…not only because of the french fries…but because it’s a safe bet they will have clean restrooms.

How about your church bathrooms? How do they look after 2nd service? What kind of impression are they making? Remember, people have choices…and they vote with their feet. Add enough negative experiences and you’ll never know which straw will break the camel’s back.

Your best bet? Make sure your bathrooms look…and smell like your Senior Pastor was going to use them. But you know, as Christians, our BOSS is even more important then the Senior Pastor… Colossians 3:23 “Whatever you do, work at it with all your heart, as working for the Lord, not for men.”

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