Recently, Co.Design published a great article one of the hottest trends in small business branding…old fashion looking logos.
There’s a yearning, even among upstarts, to be identified as heritage brands. As the editors point out: “Brand logos that–however remotely–borrow designery attributes from emblems, blazons, and family crests, play on heritage, and it seems somewhat secondary whether the brands they represent have one or not.” So if you’re looking to impart a “vintage” patina on a brand, all you have to do is slap a signet on some T-shirts–and voilà, instant history. In other words, put a crest on it.
Who knows…maybe this is just what your next ministry logo needs?
Click Here to see more samples and read the entire article.