You know that feeling that you get when someone “gets you?” That’s exactly how I felt when I read the article Communications Director, The Busiest Person In the Room by Troy Page.
He starts off with “Why does the communications director always seem to be the busiest person on staff? This has been my experience and possibly it is yours as well. I have found that because our job is to write it, post it, print it, design it and sell it, everything in the church comes across the desk of the communications guy/girl. Creating all of these assets takes loads of time and our level of involvement is unlike that of anyone else on staff.”
He goes on to say “Not only do we help develop and manage great promotional campaigns, we often find ourselves in the deep weeds of planning the event itself. Why? Because we are typically the ones in the room asking the who, what, when, why questions; critical information that is needed to promote the event. We are also the ones in the room with a global perspective and don’t have the tunnel vision that ministry leaders can often have. ” (emphasis mine)
Roy then offers some good advice on how to manage your time and responsibilities. If you deal in Church Communications, you owe it to yourself to read this article.