It doesn’t matter it looks like on your computer monitor, you don’t know what it looks like until you print it. Common issues that I’ve run into include:
- RGB/CMYK conversion issues
- inDesign effects applied to images gone bad
- Publisher screens print grainy
- Broken graphic links
- Damaged .eps files
- Color space issues (especially when printing orange or neon color)
- Missing Fonts
- Designs that look good at one size, but bad at a different size
You don’t know, but that beautiful green you picked from the Pantone book looks like a baby pooped on your design. Yick. That’s a rookie mistake…
And this doesn’t even include all the things that can go wrong with spelling, grammar, etc. Sometimes it’s nice to view things from a fresh perspective away from your computer screen.
So, before you print anything in mass, make sure you print a proof and look at it carefully before you give it the final OK.