Vilfredo Federico Damaso Pareto was an Italian economist born in the mid part of the 1800’s. The Pareto principle (also known as the 80/20 rule) states:
For many events, roughly 80% of the effects come from 20% of the causes. More>>
Pareto discovered this by observing land ownership among the Italian population and the peas to pod ratio in his garden. Since then, the Pareto principle has become a common rule of thumb in business and productivity.
In the real world, whether it’s 80/20, 70/30 or even 60/40, you have to:
- Recognize you have a limited amount of time, resources and energy.
- Have a clear understanding that not all investments yield the same results (ie you have to “strata the data.”)
- Know of where you are going to invest to get the most bang for your buck.
If you had to pick one communication channel, one social media, one print piece, what would it be? Is there a meeting, a project a person that takes an inordinate amount of your time that you need to avoid/minimize/let go? If you had a blank slate, would you keep doing what you’re doing?
As church communication professionals, we are stewards of the King. Choose wisely.