The first thing a missionary does is learn the language of the culture to which he will be ministering. Leonard Sweet (theologian, author, and futurist.) suggests we have moved from a Gutenberg culture of words to a TGIF (Twitter, Google, Instagram, Facebook) culture of images and soundtrack. How do we translate the gospel into the language of the culture in which we live?
In the following video he ran an experiment…type into Yahoo “Why are Christians so ____ ” then pick any letter. Fascinating!!! Well worth the 10 minutes to watch