What is the difference between a museum and a hoarder?
Like a museum, there is more in the vaults than on display. Just because you have it, doesn’t mean you need to show it. As someone in charge of communication, it’s your job to start directing, organizing and sifting through content to help the best stories, the best pictures and the best videos come to light. Know your themes…be looking for items that are a good fit with what you are trying to communicate.
Without curation, we all would be overwhelmed (Do we really need to see all 1,500 photos from that last photo shoot?) Get rid of the junk. Let the cream rise to top.
Begin with the end in mind. Help guide your audience so, when they leave your content, they are clear what the top priority impressions you were trying to make.
When done properly, content curation creates synergy…where the whole that is greater than the simple sum of its parts.