The perfect font.
Catchy tag line.
Announcing you have an event is not enough.
- Are there any costs involved?
- Where is this event located?
- Do I need to register ahead of time?
- What are the start and end times?
Clearly this is easier to do in paragraph form, and you should always have more information on your website. But your smaller printed ads and PowerPoint graphics can benefit too.
While the changes are small, note it doesn’t interfere with the design AND answers some of the questions anybody who is interested in attending would need to know.