I was reading an article written by Phil Cooke about church “branding” and one of the definitions he used was “Understanding the promises you’re making to your community.” More>>

Branding is more about PROMISES than the consistent use of your LOGO.

As you may have discovered, people get disenfranchised when you don’t keep your promises. Do it enough, and they will leave the organization (or the relationship).

It got me thinking, what are the implicit and explicit “promises” of the church where I attend?

  1. Thought provoking, meaty Biblical teaching on a Sunday morning
  2. Dynamic Women’s Bible Study
  3. Excellent programs for our children and youth
  4. Large, well-done “magnet” inviter events
  5. Burden bearing Koinoina small groups
  6. Creativity in the arts (music, drama, dance)
  7. Missions emphasis
  8. Disability focus
  9. A broad spectrum of ministries, places to serve, etc.

I’m sure there are others, but these are the first that popped into my head. How about where you attend? What are the core unstated promises they your church is making to you?

As a church in transition and in the process of searching for new Senior Pastor, a few questions come to mind…

  • How are we doing in keeping our promises?
  • Where are we falling short on delivering?
  • Where do we need to redirect resources and emphasis?
  • What do we need to stop promising?
  • Are these the same promises we want to make in the future?

All interesting thoughts as we pray for the Search Team and Pastor Next : )

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One thought on “Branding = Promises

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