Top 5 Goals of a Communications Director

Goals, wishes, objectives or directives, whatever you call them, we all need them. It’s good to have something out there so you can get a sense of how well you’re doing at your job.

I’m sure there are others that can be added, but these are mine.

  1. The number one job of the communications director is to ELIMINATE CONFUSION.
  2. The preaching pastor’s job it to proclaim the WORD of God…my job is to proclaim the current on ongoing WORKS of God that are happening at the church.
  3. Close the “celebration loop.” Make sure we are recognizing the work and results of major events.
  4. Maintain excellence, brand consistency, readability and clarity…speak with one voice. If a new person, unfamiliar with your church can understand what you’re saying, you’re doing the right thing.
  5. Innovate, stay creative, raise the bar high…then push it higher.


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