Squished Logos

A logo serves as the visual representation of a brand. It’s often the first thing people notice about a company or product, and it’s what they remember when they think of the brand. A well designed logo communicates to customer that a business is credible, established, and trustworthy.

Much time, engery, and effort goes in to designing the logo, picking exactly the right shade of colors and, publishing it to the world. It reflects the company’s commitment to quality and attention to detail.

One of my pet peaves is seeing a squished logo. By squished I mean not presented in the right proportions as orignally designed. Circles should be circles, squares should be squares. It could be horizontally or vertically compromised. I’ve seen both.

As soon as you see it, you know something is “off.” It communicates you are sloppy, unprofessional, and don’t care about your brand. And if you don’t care about your brand, how much do you care about your customer? It is 100% avoidable and unexcusable. Friends don’t let friends squish their logos.

Learn how to scale graphics proportionally in your software. Usually it involves grabbing the corner handel and holding shift. Unless you are using Adobe Photoshop, DO NOT hold shift. In trying to “help” fix this problem they messed it up for everybody. Very confusing.

Examples to avoid*

* I have no doubt the corportate logo teams did not aprove these. But it does show the point.