Don’t do well what you shouldn’t be doing at all

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One of the dangers I often see in meetings is when someone asks the question “How do we do ________?”

On the surface, it seems like a great question to ask! You are inviting input, collaboration, getting a wide variety of perspectives, etc. Rigorous, lengthy and sometimes heated debates go into searching for the “right” answer. Committees are formed, standard operating procedures are developed, new policies are created and everyone feels like they accomplished something.

So why do I see it as a danger?

The reason is most of the time, the “Bigger Question” has yet to be answered. “Is this thing that we’re proposing the best use of our limited time, attention and resources?”

That is a much more important and strategic conversation. You have to recognize you can’t say yes to everything. They say “the good is the enemy of the best.” And by saying yes to one thing, you are saying no to a host of other things.

Once you have the “Should We” question clear, then the “How Do We” question is exactly where you need go next to move the task forward towards completion.

One response to “Don’t do well what you shouldn’t be doing at all”

  1. James Hendon Avatar
    James Hendon

    Simple wisdom worth a fortune and essential for nonprofits. At Chevron I learned a lot of valuable stuff. Something called “return on capital employed” or ROCE was something of a religion in the strategic planning circles and deceptively simple: What are your investments doing for you? If you have numerous capital project prospects, and you have limited capital, which projects will bring the most reward for a dollar (or an hour of time) invested? All of this existed on a foundation of TSR, or “total shareholder return,” so that everything the company did passed through a filter measuring benefits to the company’s stockholders. Companies are criticized for this capitalistic view, corporate greed, because it appears to ignore other priorities, such as the environment, but it provides a constant touchstone for the company’s purpose.

    Elon Musk says the most common mistake of engineers is “to work on optimizing something that should not exist.” Conjures up a funny image of optimizing useless widgets! This happens because people get invested in doing things a certain way, like publishing a Photogram, without asking (as you said) if they should be doing it at all. You have been asking and answering well Bruce.

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